Privacy policy

Privacy Policy

Last Updated: September 2026

Elemental Hardware, Inc., doing business as Elemental Hardware Enrichment ("EHDW," "we," "us," or "our"), respects the privacy of the students, families, educators, schools, organizations, and other individuals and entities we serve.

This Privacy Policy describes how we collect, use, disclose, and protect personal information in connection with our website, online store, educational programs, communications, and related services.

1. Information We Collect

The information we collect depends on how you interact with EHDW.

Information You Provide to Us

We may collect information that you provide directly to us, including:

  • Name;

  • Email address;

  • Telephone number;

  • Billing and shipping address;

  • School, organization, or educational program affiliation;

  • Job title or role;

  • Order and purchase information;

  • Communications and inquiries sent to EHDW;

  • Marketing and communication preferences;

  • Program registration information; and

  • Other information you choose to provide.

Order & Payment Information

When purchases are made through our online store, information necessary to process the transaction may be collected through Shopify and applicable payment providers.

Depending on the payment method selected, payment processing may involve Shopify or third-party payment providers or digital wallet services.

EHDW does not directly store complete payment card information when payment information is processed by our third-party payment providers.

Student & Program Information

Because EHDW provides educational programs, parents, guardians, schools, or educational organizations may provide us with limited information about participating students.

Depending on the program, this information may include:

  • Student name;

  • Age or grade level;

  • Program, school, or class information;

  • Parent or guardian name and contact information;

  • Registration information;

  • Information reasonably necessary to administer or support participation in an EHDW educational program; and

  • Other information voluntarily provided by a parent, guardian, school, or educational organization.

We seek to collect only the student information reasonably necessary to administer and support our educational programs.

Photos & Videos

EHDW may photograph or record students participating in our educational programs.

Identifiable student photographs or videos are used for marketing, promotional, or similar external purposes only when EHDW has obtained appropriate permission from a parent or guardian or otherwise has appropriate authorization to do so.

Parents and guardians may contact us regarding permissions associated with their child's image using the contact information provided below.

Information Collected Automatically

When you visit our website or online store, we and service providers that support our website may automatically collect certain information about your device and use of our website, including:

  • IP address;

  • Browser and device information;

  • Operating system;

  • Pages viewed;

  • Referring and exit pages;

  • Date and time of visits;

  • Interactions with our website;

  • Approximate location derived from an IP address; and

  • Cookies, pixels, and similar technologies.

2. How We Use Information

We may use personal information to:

  • Process and fulfill orders;

  • Provide products and educational programs;

  • Register participants for classes or programs;

  • Communicate with customers, parents, educators, schools, and organizations;

  • Provide customer service and respond to inquiries;

  • Manage shipping, billing, and payments;

  • Replace missing, damaged, defective, or incorrect product components;

  • Administer and improve our educational programs;

  • Operate, maintain, secure, and improve our website and online store;

  • Understand how visitors interact with our website;

  • Send newsletters, educational content, product announcements, program information, and other marketing communications where permitted;

  • Promote EHDW programs and experiences using photographs or videos for which appropriate permission has been obtained;

  • Detect and prevent fraud, misuse, security incidents, and other harmful activity;

  • Maintain business and financial records;

  • Comply with applicable laws and legal obligations; and

  • Protect the rights, safety, and property of EHDW and others.

3. Student Information

We recognize that information relating to students deserves particular care.

EHDW uses student information for purposes related to administering, delivering, supporting, and improving our educational programs and experiences.

We do not use student registration information to create advertising profiles or target advertising to students.

We do not sell student personal information.

We do not knowingly use personal information collected about students through program registration for behavioral or targeted advertising.

Where EHDW receives student information from a school or educational organization, we may also be subject to contractual or legal requirements governing how that information may be used, maintained, or disclosed.

4. Children's Privacy

EHDW provides products and programs designed for students, including children under the age of 13. However, our website, online store, purchasing processes, and program registration processes are intended for use by parents, guardians, educators, schools, and other adults — not for children to independently submit personal information.

Parents, guardians, schools, and educational organizations may provide information about children when registering students for EHDW programs.

We do not knowingly solicit personal information online directly from children under 13 without appropriate authorization or consent.

If you believe that a child has submitted personal information directly to EHDW without appropriate parental or guardian consent, please contact us at info@ehdw.com so that we can review and appropriately address the information.

5. Marketing Communications

If you subscribe to EHDW communications or otherwise elect to receive marketing communications, we may use your contact information to send newsletters, product announcements, educational resources, program information, promotions, and other EHDW communications.

We may use service providers, including Shopify and Brevo, to help manage and deliver these communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication.

Unsubscribing from marketing communications will not prevent us from sending transactional or service-related communications, such as order confirmations, shipping notices, program information, or responses to inquiries.

6. Cookies, Analytics & Advertising Technologies

EHDW and our service providers may use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, understand website performance, measure engagement, and support marketing and advertising activities.

These technologies may collect information such as IP address, device information, browser information, pages visited, interactions with our website, and referring websites.

We may use analytics and advertising services provided by third parties, including services associated with Google, Meta, Shopify, and other technology providers.

Depending on the technologies enabled on our website, these providers may use information collected through cookies or similar technologies to provide analytics, measure advertising effectiveness, or provide advertising based on online activity.

Visitors may have choices regarding certain cookies and advertising technologies through browser settings, cookie preference tools made available on our website, or controls offered by the applicable third-party providers.

We do not knowingly use advertising technologies to target advertising to students based on student information collected through EHDW educational program registration.

7. How We Disclose Information

We may disclose personal information to service providers and other parties that help us operate our business, including providers that support:

  • Website hosting and ecommerce;

  • Payment processing;

  • Order fulfillment and shipping;

  • Email and marketing communications;

  • Data storage and business operations;

  • Analytics and website performance;

  • Advertising and marketing;

  • Customer service;

  • Professional services; and

  • Information technology and security.

These providers may include Shopify, payment providers selected during checkout, Brevo, Airtable, Google Workspace, analytics providers, advertising platforms, shipping carriers, and other vendors used to operate EHDW.

We may also disclose information:

  • At the direction or with the consent of the individual or organization that provided it;

  • To comply with applicable laws, regulations, legal processes, or governmental requests;

  • To investigate fraud, security incidents, or violations of our agreements;

  • To protect the rights, property, or safety of EHDW, our customers, students, employees, or others; or

  • In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

8. Sale or Sharing of Personal Information

EHDW does not sell personal information in exchange for money.

Certain advertising and analytics technologies used on our website may involve disclosures of information to third parties that may be considered "sharing," "sale," or targeted advertising under certain privacy laws, even where no money is exchanged.

Where required by applicable law, EHDW will provide mechanisms for individuals to exercise applicable rights regarding these practices.

EHDW does not sell student personal information and does not knowingly share student personal information collected through program registration for cross-context behavioral advertising.

9. Data Storage & Service Providers

EHDW uses third-party technology providers to operate our business and maintain information.

These providers may include:

  • Shopify, for ecommerce, orders, customer information, and related services;

  • Brevo, for email and marketing communications;

  • Airtable or ClickUp, for business and operational information;

  • Google Workspace, for business communications, documents, and data storage;

  • Payment providers made available through our ecommerce platform;

  • Analytics and advertising providers; and

  • Shipping, logistics, and other operational providers.

Information handled by third-party providers may also be subject to those providers' privacy policies and terms.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing products and programs, maintaining business and transaction records, complying with legal obligations, resolving disputes, and enforcing agreements.

Retention periods may vary depending on the type of information and the reason it was collected.

We seek to retain student personal information only for as long as reasonably necessary for the educational or administrative purpose for which it was collected, subject to applicable legal, contractual, and record-keeping requirements.

11. Data Security

EHDW uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Your Privacy Choices & Rights

Depending on where you live and applicable law, you may have rights regarding your personal information, which may include the right to:

  • Request information about personal information we maintain about you;

  • Request access to certain personal information;

  • Request correction of inaccurate personal information;

  • Request deletion of certain personal information;

  • Opt out of certain uses or disclosures of personal information;

  • Withdraw consent where processing is based on consent; and

  • Opt out of marketing communications.

Parents or guardians may also contact us regarding personal information EHDW maintains about their child.

To submit a privacy request, contact us at info@ehdw.com.

We may need to verify your identity or authority before fulfilling certain requests. Applicable law may permit or require us to retain certain information despite a deletion request.

We will not discriminate against an individual for exercising privacy rights provided by applicable law.

13. California Privacy Rights

California residents may have additional rights regarding their personal information under applicable California privacy laws.

Depending on the applicability of those laws to EHDW and the information involved, these rights may include rights to know, access, correct, or delete personal information and to opt out of certain sales or sharing of personal information.

California residents may submit privacy requests by contacting info@ehdw.com.

If EHDW is required by applicable law to provide additional methods or mechanisms for exercising particular privacy rights, we will make those methods available as required.

14. Third-Party Websites & Services

Our website may contain links to websites, platforms, or services operated by third parties.

EHDW is not responsible for the privacy practices of third-party websites or services. We encourage users to review the privacy policies of those providers before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, services, or legal requirements.

When we make changes, we will update the "Last Updated" date at the top of this Policy.

Material changes may be communicated through our website or other appropriate means.

16. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or personal information maintained by EHDW, or if you would like to submit a privacy request, please contact:

Elemental Hardware, Inc.
doing business as Elemental Hardware Enrichment
Email: info@ehdw.com